Valentine’s Day recently passed, and it served as a growth catalyst for Direct to Consumer businesses as more and more consumers flocked to these businesses to purchase gifts for their loved ones. Valentine’s Day sales overall appear to be improving, with volume jumping by 150% compared to 2021. Around Valentine’s Day, India accounted for 80% of consumer demand. The online D2C arena is rapidly developing and is eventually positioned to reshape the Indian e-commerce business as a result of rising consumer trust in the internet and the nation of India’s burgeoning entrepreneurial spirit. What’s more exciting is how D2C microbusiness owners are maximizing the power of the internet to offer cutting-edge, specialized goods while heavily utilizing holidays like Valentine’s Day.

Is it observed that With more individuals turning to online brands to buy presents for their loved ones, Valentine’s Day is proving to be a growth driver for D2C businesses? In order to help D2C companies understand and demystify the consumption potential around Valentine’s Day and consequently increase their reach. Valentine’s Day has mostly been an urban event, with the majority of purchases being restricted to different big cities while smaller towns have yet to catch up. India has a Valentine’s Day demand for online goods, which will make up 40% of the average demand in 2022. In contrast, there has been a 9.5% fall in demand an average since 2021. Valentine’s Day looks to be seeing an increase in overall revenues, with sales volumes rising by 150% since 2021. 68% of all online product orders were placed within a week of Valentine’s Day and beyond. The week before Valentine’s Day had the largest product demand, but the lowest conversion of that demand to sales, with more than 2% of the consumers quitting. The week of Valentine’s Day and the week after saw the highest demand for sale conversion. This is mostly due to the fact that most customers who finalize a product a week before Valentine’s Day actually purchase it that week or the week following. In an effort to lift Monday’s spirits, 23% of all sales during Valentine’s Week occurred on Mondays. The two days with the largest sales were Wednesday and Thursday when beauty and personal care made up 41% of all purchases in this category. In contrast to Fridays, which were favored by 26% of consumers, just 5% of customers decided to travel on Monday and Wednesday. On Tuesdays, almost 29% of the clients purchased flowers and presents. More than 40% of patrons adopted pets and animals on Thursdays.