In an exciting leap forward in digital banking, HDFC Bank, the country’s largest private sector bank, has introduced its first virtual credit card, PIXEL. Launched in collaboration with Visa, this innovative product is available in two variants: PIXEL Play and PIXEL Go. These virtual credit cards cater to different customer needs with a variety of offers and benefits, seamlessly integrating modern technology with user convenience.

Introducing PIXEL: A Revolutionary Digital Credit Card

PIXEL marks a significant milestone for HDFC Bank as it ventures into the realm of virtual credit cards. Customers can choose between PIXEL Play and PIXEL Go, depending on their preferences and requirements. Both variants offer unique features and benefits, making them suitable for a wide range of users.

Key Features and Benefits

Digital Registration and Management:

• Customers can register their PIXEL card through HDFC Bank’s PayZapp application.
• The card can be managed entirely digitally, providing ease of access and control.

Comprehensive Card Management:

PayZapp allows users to handle various aspects of their credit card, including:

• Card control and security settings.
• Rewards tracking and redemption.
• EMI dashboards for managing installments.
• Notifications and alerts.
• Detailed statements and transaction history.
• Easy repayment options.
• Dispute resolution.
• Hotlisting in case of theft or loss.

Swipe and Tap Payments:

• The PIXEL card supports swipe and tap payments, facilitating quick and secure transactions.

A Statement from HDFC Bank

Parag Rao, Country Head of Consumer Finance-Payments (Digital Banking and Technology) at HDFC Bank, emphasized the bank’s commitment to enhancing the customer experience through innovative financial products. He mentioned that while PIXEL has been launched in collaboration with Visa, the bank plans to expand its availability to other networks in the future.

A Milestone in HDFC Bank’s Credit Card Journey

HDFC Bank’s introduction of the PIXEL virtual credit card comes on the heels of a significant achievement. In January 2024, the bank became the first in India to surpass the 2 crore credit card mark. This remarkable milestone underscores HDFC Bank’s leadership and growth in the credit card sector.

The bank’s credit card journey began in 2001, and it reached the 1 crore mark in 2017. Impressively, it doubled this figure in just six years, reflecting the bank’s rapid expansion and the increasing trust and reliance of customers on HDFC Bank’s credit card services.

The launch of the PIXEL virtual credit card is a testament to HDFC Bank’s dedication to innovation and customer-centric solutions. By leveraging digital technology and partnering with global payment network Visa, HDFC Bank is setting new standards in the banking industry. PIXEL is poised to offer unmatched convenience, security, and flexibility to its users, further cementing HDFC Bank’s position as a leader in the financial sector.

As the bank continues to evolve and expand its offerings, customers can look forward to more cutting-edge products and services that cater to their dynamic financial needs. With PIXEL, HDFC Bank is not just keeping pace with the future of banking—it is shaping it.